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Local NHS trust’s new name announced

31/03/2017

From 1 April 2017, 5 Boroughs Partnership NHS Foundation Trust will formally change its name to North West Boroughs Healthcare NHS Foundation Trust.

The new name has been voted for by service users, carers, staff, stakeholders and public and has been ratified by our Trust Board and Council of Governors.

The decision follows a three-week consultation on three potential new names. More than 1,000 responses were received, with 61 per cent voting for the chosen name.

Historically, 5 Boroughs Partnership has provided treatment, support and guidance for a wide range of physical and mental health issues, as well as learning disability services to people living in the fi­ve boroughs of Halton, Knowsley, St Helens, Warrington and Wigan.

Over the last six months, the Trust has won contracts to deliver a number of new services to people in areas outside of these ­five boroughs, including services across Greater Manchester and in Sefton.

As a result of this, we now have services based in parts of three North West counties – Cheshire, Merseyside and Greater Manchester – and covering 15 boroughs. This means the name 5 Boroughs Partnership no longer reflects what we do and where we deliver our services.

Bernard Pilkington, Trust Chairman, said: “Our Trust is growing and the Trust Board agrees this is the right time to change our name to reflect the new-look community and mental health provider we have become. We also feel strongly that our service users, carers and staff in the new boroughs we are and will be serving deserve to have a sense of belonging to an organisation which includes them within its name – which North West Boroughs Healthcare does.”

The new name will be operational from 1 April 2017. A project group is in place to coordinate the rollout of the new name over coming months. This will include updating building signage, email, social media and website addresses, as well as replacing the logo on patient letters and information leaflets. In a bid to minimise cost, stocks of printed materials will be run down before new materials are produced in the new branding.

Changes to be made following the decision to rename the Trust coincide with the branding changes NHS Identity has introduced nationally, which require all NHS organisations to update their logo for consistency. We will make sure both are completed at the same time, reducing cost and resource.

The proposed names consulted on and the results of the consultation were.

1)    North West Boroughs Care NHS Foundation Trust – 22%

2)    North West Boroughs Healthcare NHS Foundation Trust – 61%

3)    Cheshire, Merseyside and Greater Manchester Care NHS Foundation Trust – 17%

In addition to the votes, 279 comments were received. Key themes included concerns about cost implications and the length of the name, as well as suggestions for slight variations on the proposed names, for example to exclude the word ‘boroughs’ or ‘healthcare’.

Responses to these themes have been produced and are available on our website: www.5boroughspartnership.nhs.uk/name-change

 

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